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Agency vs In-House: What Does Marketing Really Cost?
Most companies underestimate in-house marketing costs by 40-60%. Select the roles you would need, adjust salaries, and see the true cost comparison.
Select In-House Roles
Toggle on the roles you would need to hire. Adjust monthly salaries to match your market.
Marketing Strategist
Plans campaigns, manages budget, reports on ROI
/month
Content Writer
Blog posts, case studies, email sequences, social copy
/month
Graphic Designer
Ad creatives, social graphics, landing pages, presentations
/month
Ads Manager
Google Ads, Meta Ads, LinkedIn Ads, retargeting
/month
Data Analyst
Tracking setup, dashboards, attribution, reporting
/month
Tools & Subscriptions
CRM, analytics, design tools, ad platforms, email marketing, etc.
Brandon Digital Retainer
Select the retainer level that matches your marketing scope.
In-House (est.)
$32K/mo
Brandon Digital
$7K/mo
The Costs Most Companies Forget
Benefits & Taxes
25-30% on top of base salary for healthcare, retirement, insurance
Tools & Software
$500-2,000/mo for CRM, analytics, design, ad platforms, email
Management Time
15-20% overhead for supervision, meetings, coordination
Recruitment & Training
2-3 months salary to hire, 3+ months to full productivity