You opened the dashboard once, it did not answer your question, and you never went back.
One screen, six numbers, ninety seconds to know if the month is on track.
The main screen — six numbers, ninety seconds
An example of the shape and the kind of numbers worth having, not anyone's actual results. Everything else lives one click deeper.
Built around your questions, not the tool’s default screen.
We start from what you are trying to decide, then build backwards to the smallest screen that answers it.
- Six numbers on the main screen. More is noise.
- Updates itself through the day — no exports
- A short summary posted every Monday morning
- Readable on your phone, because that is where you are
Knowing where you stand before your coffee goes cold.
- 01Agree what matters (days 1–2)
We sit down with you and write out the numbers worth having. Everything else gets cut.
You get: A sketch of the main screen. - 02Do the plumbing (week 1)
Connect the ad accounts, sales system, and website. Clean the tracking, remove duplicates, agree how sales get credited.
You get: Everything connected, and the method written down. - 03Build the main screen (week 2)
Live, quick to load, and readable on a phone. This is the one you will actually open.
You get: The main screen, live. - 04Screens for the team (week 3)
Payback by channel, where people drop out, and the Monday summary that posts itself.
You get: Team screens, plus the weekly summary running. - 05Hand it over (week 4)
Full notes to your team, then we go through the first month together and fix whatever does not work.
You get: Handover notes, and the first review done.

