Lift booked meetings on the site you already have — no redesign, no rebuild, just better tests.
Heatmap from a B2B services site we audited. Red = where attention concentrates. The "Get a quote" CTA on the right? Almost nobody saw it.
We do not redesign. We do not throw out your homepage. We instrument your site, watch session recordings, run heatmaps, read your sales-call transcripts, and pick the change most likely to lift booked meetings. One hypothesis, one test, one winner per cycle.
Install Hotjar (or Microsoft Clarity), wire GA4 events to every funnel step, and connect form submits to your CRM. We need the data before we touch anything.
Watch 30+ session recordings, read the last 20 sales-call transcripts, and synthesise. Most B2B sites have 5-10 obvious friction points and one 80/20 fix.
Build the variant, set the success metric (booked meeting, not click), pick a sample size that gives 95% confidence. Two-week minimum runtime.
Winner gets shipped to 100%. Loser gets a post-mortem (why did our hypothesis fail?). Next test starts the same week.
A Malaysian B2B SaaS client was driving 8,000 monthly visits to a Contact page with an 11-field form. Submission rate sat at 1.4%. The sales team complained that half the inbound was junk anyway.
We replaced the long form with a single email field plus a calendar booking widget. Post-submit, we asked the qualifying questions in a progressive-profiling sequence. Sales got fewer raw leads, but more booked meetings.
