Is your marketing working?

It is arithmetic on the five numbers you type, not an estimate against anyone else. We deliberately do not compare you to an industry average, because the published averages for Malaysia either do not exist or are quietly imported from other markets. The answer is only as accurate as your own figures.

No. Answer the five questions and the verdict appears immediately, including what you pay per enquiry and how far that is from what you can afford. We ask for an email only if you want the working behind it — the unit economics, the what-if tool, the PDF and the budget planner.

Your gross profit margin, your average deal value, the share of enquiries that become customers, your monthly ad spend, and how many enquiries that spend produced last month. All five are answerable from memory. The last two are required, because without them there is no actual cost per enquiry to judge.

Divide the revenue your marketing generated (minus the marketing cost) by the marketing cost, then multiply by 100. The hard part in B2B is attributing revenue across 6-10 touchpoints and 3-6 month sales cycles — this calculator works backwards from your deal value, close rate, and margin instead, so you get a usable answer in minutes.

There is no universal number — a sustainable CPL depends on your average deal value, close rate, and profit margin. Enter those three numbers and the calculator returns the maximum you can pay per lead while staying profitable, which is a far more useful target than any industry average.