Frequently asked questions

Most agencies sell you a package and then hand you off to a junior team. We do things differently. You work directly with senior marketing strategists who actually understand your business. We focus on what the data says works, not what sounds good in a pitch deck. And we are radically transparent: you will see exactly where your money goes and what results it produces. No vague reports, no hidden fees, no marketing jargon.

We work on a month-to-month basis. We believe if we are doing good work, you will want to stay. That said, marketing results take time to build, so we recommend at least a 3-month commitment to see meaningful outcomes. We will be upfront about realistic timelines from day one, and if we do not think we can help you, we will say so.

There is no one-size-fits-all answer. For B2B companies in the RM 2M to RM 5M revenue range, we typically see effective marketing budgets between 5-10% of revenue. But the right budget depends on your goals, your industry, and how aggressive you want to be. During our first conversation, we will help you figure out a budget that makes sense for your specific situation, not just throw out a number.

In the first 30 days, we set up proper tracking and reporting so you can actually see what is happening with your marketing. By day 60, we have identified what is working and what is not, and started optimizing. By day 90, you should see measurable improvements in your key metrics. For reference, our client GarGeon saw a 98x return on ad spend after we restructured their campaigns. Every business is different, but we set specific, measurable goals from the start.

You get a real-time dashboard that shows exactly how your campaigns are performing, not a PDF that arrives two weeks late. We track the metrics that actually matter to your business: leads, cost per lead, revenue generated, and return on ad spend. No vanity metrics. We also have regular check-ins to walk you through what the numbers mean and what we are doing about them.

We will tell you. That is the honest truth. If a campaign is not performing, you will know immediately, along with our plan to fix it. Marketing involves testing and iteration, so not everything works on the first try. The difference is we catch underperforming campaigns early and pivot quickly. If after a reasonable period we are not delivering results, we will have an honest conversation about what to do next.

We limit the number of clients we take on in any given industry to avoid conflicts of interest. If we are already working with a direct competitor, we will be upfront about it. Your data, strategies, and insights are confidential and never shared with other clients.

We handle the heavy lifting, but the best results come from collaboration. At minimum, we need about 2-3 hours per month of your time for strategy discussions and approvals. Beyond that, it is up to you. Some clients prefer to be hands-on, others want us to run things independently. We adapt to your preferred working style.

We specialize in B2B companies, particularly in manufacturing, professional services, SaaS, and technology sectors. Our strategies are built around longer sales cycles, complex buying committees, and the need for qualified leads over raw volume. If you sell to other businesses and want marketing that makes sense, we should talk.

Both. Some clients come to us for a specific need like Google Ads or SEO, and that is fine. But we find the best results come from an integrated approach where channels work together. We will always recommend what we think will have the biggest impact on your business, even if that means starting small and expanding over time.