How we run an account. On purpose.
Most agencies say they have a process. Ours is written down. Every client gets the same one, big budget or small.
Four rules every account runs on.
Every new client starts with the free 14-day check. No pitch, no paperwork, no fee. We both look at the same numbers first. The report is yours to keep, whether you hire us or not.
The first deliverable is almost always a list of things to switch off. In most accounts, 20–40% of the budget is wasted. Compounding works in both directions — waste compounds too.
Every guess, every change, every result we expect — written in a shared log. If a change works, we do more of it. If it doesn’t, we can tell you exactly why, not "the market changed".
Make the basics stronger before you chase the next big idea. Every 3 months we look hard at the biggest money leak left, not the newest shiny thing.
What you get in writing, every week.
Start with the problem you have. Not the service you think you need.
We fix what costs you the most first. We add more only when the work pays for itself.
