Category · Paid Media
You are spending real money on ads and nobody can tell you what came back.
Ads that turn into sales you can bank — not clicks and views you cannot.
In practice
Where a paid budget usually goes
An example split for a Malaysian B2B business — how the money is divided, not a result. Banner ads are the smallest slice on purpose: they work on people who already know you, not on strangers.
- 48%
- 32%
- 14%
- 6%
Services in Paid Media
Pick the one that matches your bottleneck.
Our approach
One plan across LinkedIn, Google, and banner ads.
Social ads get you known inside the companies you want. Search ads catch people already looking. Banners keep you in mind through a long decision.
- We agree what a good month looks like first
- A written note each week: what changed, and why
- One view across all three, not three invoices
- Every test has a point where we stop it
FAQ
Questions buyers ask about Paid Media.
Usually somewhere between RM 30k and RM 200k a month. Below about RM 20k there is not enough happening to learn anything from. Above RM 200k the bottleneck is normally the offer or the sales follow-up, and more ads will not fix that.
Three months, minimum. The first is setup and learning. Months two and three are when patterns show and we know what to back. Anyone promising results in thirty days is selling you optimism.
You do, always. We work inside your own accounts. If you part ways with us you keep every campaign, every list, and everything we learned. Nothing gets held hostage.
Almost never on day one. Most people start where buyers are already looking — usually search ads — prove it works, then add a second. Banner ads are normally third, not first.
We write down the point at which we will stop a test before we spend anything. Most agencies bury the losers in a sixty-slide deck so it all looks busy. Our weekly note names them.
Ready to start?
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