This is a sample. Acme Industrial is fictional — the format is exactly what every client gets each month.
Acme Industrial Sdn BhdMarch performance.
New pipeline grew 18% to RM 1.94M this month. Biggest driver: LinkedIn ads to named target accounts, returning RM 4.20 per ringgit spent. We killed two channels that were spending money without producing pipeline. April's plan is below.
Where every ringgit went.
ROAS = revenue closed in March per channel ÷ March spend. Pipeline = open deal value created in March — reported separately because B2B deals close on a 60–90 day cycle. Cost per qualified lead = media spend ÷ 111 qualified leads.
What worked, and why.
Four moves that contributed disproportionately to pipeline. We are scaling each one in April.
- LinkedIn ABM cohort hit 4.2× ROAS
The 80-account "fabricators in Klang Valley" list outperformed broad paid social 3:1. Scaling the budget by RM 12k next month and tightening creative on the 3 top-performing variants.
- Bottom-funnel SEO compounded — RM 540k pipeline from 14 pages
The "ISO 9001 manufacturing partner Malaysia" cluster ranked #2 average and drove 22 qualified leads. Pipeline-per-page is now RM 38k. We are publishing 3 more sister pages this month.
- Demo-page CRO test lifted booking rate +38%
Variant B (single-step calendar embed, social proof above the fold) won the A/B at 95% confidence after 14 days. Rolled out to 100% on March 18.
- Cost-per-qualified-lead dropped from RM 990 to RM 693
Combination of paused under-performing display, tighter LinkedIn audiences, and a new lead-qualification gate on the form. Below the RM 1,500 internal target.
Things that did not work — and stopped.
Most agencies hide what failed. We tell you, because the budget we save funds the things that did.
- Killed Display retargeting on third-party industrial sites
RM 4,200 spent across 6 weeks → 0 qualified leads, 0 pipeline. View-through attribution was inflating the number. Cut.
- Paused Facebook Lead Ads
Of 38 leads, only 2 were qualified (5%) vs LinkedIn at 33%. Audience does not buy here. Reallocating RM 6k/mo to LinkedIn ABM.
- Stopped guest-blogging on low-authority directories
No traffic, no rankings, and the backlinks were flagged as low-quality in our March audit. Time was better spent on the FAQ schema rollout.
Five moves we are making — with the rationale.
Tracking ahead of plan.
March exceeded the RM 1.8M monthly pipeline goal by 7.8%. The trailing 6-month run-rate puts the annual pace at RM 19.9M — comfortably above the RM 18M target set in October.
- Goal · RM 1.8M / month
- March actual · RM 1.94M (+7.8%)
- 6-month run-rate · RM 19.9M annualised
- YTD vs plan · +9.2%
Sample report · Acme Industrial Sdn Bhd is a fictional account used for demonstration. All numbers are illustrative.