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Monthly performance report · March 2026

Acme Industrial Sdn BhdMarch performance.

Pipeline closed grew 18% MoM to RM 2.58M, driven by LinkedIn ABM hitting 4.2× ROAS and the new bottom-funnel SEO cluster compounding into 22 qualified leads. We killed Display retargeting and Facebook Lead Ads — both were burning budget without contributing to pipeline. Recommended actions for April are below.

Account
IndustryIndustrial mfg.
Engagement14 months
Monthly retainerRM 38,000
Reporting periodMar 1 – Mar 31, 2026
Account leadBrandon W.
The four numbers that matter
Pipeline closed
RM 2.58M
+18% MoM
Marketing-sourced revenue
RM 1.42M
+24% MoM
Blended ROAS
3.84×
+0.31× MoM
Cost / qualified lead
RM 1,290
−30% MoM
Channel performance

Where every ringgit went.

Spend: RM 76,900 · Pipeline: RM 2.58M · Blended 3.84×
ChannelSpendLeadsQualifiedPipelineROAS
Paid Social (LinkedIn)
ABM cohort hit target
RM 38,40014247RM 1,180,000
4.2×
Paid Search (Google)
High-intent keywords stable
RM 22,8009631RM 720,000
3.6×
SEO (Organic)
Bottom-funnel content compounding
RM 9,5006422RM 540,000
5.1×
Content & Email
Nurturing late-stage deals
RM 6,2003811RM 140,000
2.4×
Wins this month

What worked, and why.

Four moves that contributed disproportionately to pipeline. We are scaling each one in April.

  • LinkedIn ABM cohort hit 4.2× ROAS

    The 80-account "fabricators in Klang Valley" list outperformed broad paid social 3:1. Scaling the budget by RM 12k next month and tightening creative on the 3 top-performing variants.

  • Bottom-funnel SEO compounded — RM 540k pipeline from 14 pages

    The "ISO 9001 manufacturing partner Malaysia" cluster ranked #2 average and drove 22 qualified leads. Pipeline-per-page is now RM 38k. We are publishing 3 more sister pages this month.

  • Demo-page CRO test lifted booking rate +38%

    Variant B (single-step calendar embed, social proof above the fold) won the A/B at 95% confidence after 14 days. Rolled out to 100% on March 18.

  • Cost-per-qualified-lead dropped from RM 1,840 to RM 1,290

    Combination of paused under-performing display, tighter LinkedIn audiences, and a new lead-qualification gate on the form. Below the RM 1,500 internal target.

What we killed

Things that did not work — and stopped.

Most agencies hide what failed. We tell you, because the budget we save funds the things that did.

  • Killed Display retargeting on third-party industrial sites

    RM 4,200 spent across 6 weeks → 0 qualified leads, 0 pipeline. View-through attribution was inflating the number. Cut.

  • Paused Facebook Lead Ads

    Of 38 leads, only 2 were qualified (5%) vs LinkedIn at 33%. Audience does not buy here. Reallocating RM 6k/mo to LinkedIn ABM.

  • Stopped guest-blogging on low-authority directories

    No traffic, no rankings, and the backlinks were flagged as low-quality in our March audit. Time was better spent on the FAQ schema rollout.

Recommended for April

Five moves we are making — with the rationale.

01
Scale LinkedIn ABM budget +RM 12k

ROAS at 4.2×, well above the 3.0× threshold. Adding a second ad set targeting Operations Directors at the same accounts.

Scale
02
Launch a "compare us" landing page for Google Ads

Search term reports show "[competitor] alternative" queries with a 2.8% CTR but no dedicated page. We expect a 30-40% conversion lift on those clicks.

Build
03
Add a sales-call recording loop into content

Three objections from sales calls in March match content gaps. Producing 2 articles + 1 case study to address them. Should compound through Q2.

Content
04
Tighten the lead-routing SLA from 4h to 1h

Our analysis shows leads contacted within 1 hour close 2.4× more often. We are setting up an alert in your CRM and a weekly SLA dashboard.

Ops
05
Sunset the older "Industrial Solutions" landing page

It converts at 0.4% (site avg 2.1%) and ranks for keywords we no longer target. Redirect to the new pillar page so we keep the link equity.

Cleanup
Forecast vs goal

Tracking ahead of plan.

March exceeded the RM 2.4M monthly pipeline goal by 7.5%. The trailing 6-month run-rate puts the annual pace at RM 27.8M — comfortably above the RM 24M target set in October.

  • Goal · RM 2.4M / month
  • March actual · RM 2.58M (+7.5%)
  • 6-month run-rate · RM 27.8M annualised
  • YTD vs plan · +9.2%
RM 0.0MRM 1.4MRM 2.8MGoal RM 2.4MOct1.84MNov2.12MDec2.01MJan2.28MFeb2.46MMar2.58M
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Sample report · Acme Industrial Sdn Bhd is a fictional account used for demonstration. All numbers are illustrative.