This is a sample. Acme Industrial is fictional — the format is exactly what every client gets each month.
Acme Industrial Sdn BhdMarch performance.
New pipeline grew 18% to RM 1.94M this month. Biggest driver: LinkedIn ads to named target accounts, at RM 4.20 return per ringgit — what you get back for every RM 1 you spend. We killed two channels that were spending money without producing pipeline. April's plan is below.
Where every ringgit went.
Return per ringgit = revenue closed in March per channel ÷ March spend. Pipeline = open deal value created in March — reported separately because B2B deals close on a 60–90 day cycle. Cost per qualified lead = media spend ÷ 111 qualified leads.
What worked, and why.
Four moves that contributed disproportionately to pipeline. We are scaling each one in April.
- LinkedIn ads to your 80 target accounts returned RM 4.20 per ringgit
The 80-account "fabricators in Klang Valley" list outperformed broad paid social 3:1. Scaling the budget by RM 12k next month and tightening creative on the 3 top-performing variants.
- Bottom-funnel SEO compounded — RM 540k pipeline from 14 pages
The "ISO 9001 manufacturing partner Malaysia" cluster ranked #2 average and drove 22 qualified leads. Pipeline-per-page is now RM 38k. We are publishing 3 more sister pages this month.
- Demo-page CRO test lifted booking rate +38%
Variant B (single-step calendar embed, social proof above the fold) won the A/B at 95% confidence after 14 days. Rolled out to 100% on March 18.
- Cost-per-qualified-lead dropped from RM 990 to RM 693
Combination of paused under-performing display, tighter LinkedIn audiences, and a new lead-qualification gate on the form. Below the RM 1,500 internal target.
What did not work — and what we stopped.
Most agencies hide what failed. We tell you, because the budget we save funds the things that did.
- Killed Display retargeting on third-party industrial sites
RM 4,200 spent across 6 weeks → 0 qualified leads, 0 pipeline. View-through attribution was inflating the number. Cut.
- Paused Facebook Lead Ads
Of 38 leads, only 2 were qualified (5%) vs LinkedIn at 33%. Audience does not buy here. Reallocating RM 6k/mo to LinkedIn ABM.
- Stopped guest-blogging on low-authority directories
No traffic, no rankings, and the backlinks were flagged as low-quality in our March audit. Time was better spent on the FAQ schema rollout.
Five moves we are making — with the rationale.
Tracking ahead of plan.
March beat the RM 1.8M monthly pipeline goal by 7.8%. At the last 6 months' pace, the year lands at RM 19.9M. The target set in October was RM 18M.
- Goal · RM 1.8M / month
- March actual · RM 1.94M (+7.8%)
- 6-month run-rate · RM 19.9M annualised
- YTD vs plan · +9.2%
Sample report · Acme Industrial Sdn Bhd is a fictional account used for demonstration. All numbers are illustrative.