Rank for the queries your buyers run when they are ready to spend money — not vanity terms.
Real-shape ranking data for a Malaysian B2B services client — high-intent terms, mid-volume, top-of-funnel competitors filtered out. Notice the mix of bottom-funnel and category terms.
We start every SEO engagement by listening to 50–100 hours of recorded sales calls and reading your CRM. The keywords that win deals are almost never the keywords with the highest volume — but they are the ones we build the strategy around.
We listen to 50–100 hours of recorded sales calls, pull your CRM closed-won data, and interview your top 2 sales reps. The output is a list of the queries that win deals — almost always different from a keyword tool.
A revenue-prioritised technical audit — we surface only what is actually blocking ranking or conversion. Plus a content audit that flags what to keep, rewrite, or kill.
We ship comparison pages, alternatives pages, ROI calculators, and pricing-style pillars — the assets that convert organic traffic into SQLs. Schema and citation signals baked in.
We rewrite your top 15–20 ranking pages for conversion — not for more traffic. Most clients see traffic stay flat while SQLs double.
Monthly: 4–6 new pages, technical maintenance, link earning through original research. Quarterly: kill / keep / amplify review based on pipeline contribution.
A KL-based corporate-services firm ranked top-5 for 40+ industry terms but converted under 0.4% of organic traffic. Sales complained that the website "brought in everyone except buyers." Their bottom-funnel pages did not exist.
We mapped 80 hours of sales calls to 78 priority keywords, killed 31 thin pages, shipped 11 bottom-funnel pillars (comparison, ROI, sector-specific guides), and rewrote the top 18 existing pages for conversion.
