People visit your website. Almost none get in touch. Nobody knows why.
Find out why visitors leave without getting in touch — then fix it.
Where attention actually goes on a landing page
An example, not measured on one client. The pattern is the point. Almost all the attention sits at the very top. The form further down gets far less attention than people expect.
Watch the visits that mattered. Ignore the rest.
Click maps show where people lose interest. Recordings show why. A simple count shows which page costs you the most.
- We watch real visits, sorted so we see the useful ones
- One question on the page: what stopped you?
- We name the page costing you the most
- A short list of fixes, in order of worth
Knowing exactly where you lose them, and what to change.
- 01Set it up (week 1)
We put the tracking on your main pages and sort the visits so the useful ones are easy to find.
You get: Click maps and recordings running on your top pages. - 02Watch (weeks 2–3)
Thirty to fifty real visits watched, plus one question running on the page where most people give up.
You get: Notes from every visit, and the answers people gave. - 03Work out what is wrong (week 4)
We put the three sources together: what people did, what they said, and which page costs you most.
You get: A one-page answer, with the top three problems named. - 04Say what to change (month 2)
Five to eight fixes in order of what they are worth. For the biggest two or three, a test plan.
You get: The ranked list of fixes, and how to test them.