See what users actually do on your site — not what your designer thinks they do.
A composite heatmap from 12 recent Malaysian B2B engagements. Hot zones are above-the-fold and on the first proof block; the form below the fold gets a fraction of the attention buyers think it does.
There is no point watching 200 hours of bounce traffic. We tag heatmaps and recordings by lead-quality score, so you watch the sessions of people who almost-but-did-not convert — not the ones who arrived from a Reddit link and left in 4 seconds. Then we triangulate: heatmap shows where attention dies, recordings show why, and the funnel chart shows the page where it costs you most.
Week 1. Install Hotjar (or Microsoft Clarity if budget is tight). Tag pages, set up funnels, configure lead-score segmentation so we watch the right sessions later.
Week 2-3. Two weeks of data collection. We watch 30-50 sessions, run an exit-intent survey on the highest-drop-off page, and look at the heatmaps once enough clicks have accumulated.
Week 4. Triangulate: which page costs you most pipeline, what users said in the survey, what the heatmap and recordings showed. Output is a one-page diagnosis with the top 3 issues called out by name.
Month 2. Ranked list of 5-8 fixes with expected lift and effort. For the top 2-3, we write the A/B test plan — what changes, what success looks like, how long it runs.
A KL-based legal-tech firm (RM 6M revenue) was getting 12,000 visits a month from content marketing but only 14 contact-form submissions. The form had 11 fields including "company size", "annual revenue", and "how did you hear about us". Marketing assumed the visitors "were not qualified". The owner suspected the form was the problem. Nobody had watched a single session.
We installed Hotjar, watched 60 recordings of users who reached the contact page but did not submit, and ran a "what stopped you" exit survey for 3 weeks. Two findings: the form felt like a job application (60% abandonment at field 5) and the page had no social proof above the fold. We cut the form to 4 fields and added 3 client logos.
