Agency red-flag checker
Score your current or prospective agency on transparency, incentives, reporting and lock-in before you sign.
Agency Red Flag Checker
Score your marketing agency on transparency across 6 key areas. Takes about 5 minutes.
This tool is educational, not adversarial. A good agency will welcome these questions. Use it to start a productive conversation about transparency and accountability.
What you'll get
- Transparency Score (0-100) with overall verdict
- Per-category breakdown across 6 trust areas
- Red flags and green flags for each category
- 3 specific, actionable recommendations
Contract Terms
Pricing Transparency
Reporting Quality
Data Ownership
Communication
Performance Accountability
14 questions across 6 categories. Your answers are stored locally.
Three steps. No surprises.
Each calculator is a thin layer over a single number. Here's how this one earns it.
Transparency, incentive structure, lock-in, tenure. Most damaging combinations show up below the surface.
High risk doesn't mean fire them tomorrow — it means write down the conditions for staying.
Can we see raw spend? Can fees move to outcome? Do we own the accounts? Three nos = walk.
Other tools in this set.
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The calculator gives you a number. An operator gives you a plan.
Have us run this on your account with your real numbers. Free 14-day audit, written, yours to keep whether we end up working together or not.