Industry Insights. In plain English.

What is changing in marketing, and what it means for your budget.

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AI Search Optimization: What B2B Companies Need to Know in 2026

Google AI Overviews now reach 2 billion users, and more searches end without anyone clicking through to a website. Here is how B2B companies stay visible in those answers.

The kill-list · newsletter

One thing to switch off. 5-minute read.

Each email names one thing to switch off in your marketing — and the reason why.