Data & Analytics. In plain English.
Reports, dashboards, and ROI — measured in revenue, not clicks.
How to Measure ROI for B2B E-commerce (With a Worked Example)
In B2B e-commerce, most of the revenue never goes through the checkout. Buyers ask for a quote, close on a call, then reorder for years. Here is how to measure ROI so your best channels do not look weak, with a worked example.
Marketing ROI Metrics: The 7 That Matter (and How to Analyze Them)
Most marketing dashboards are full of numbers that never connect to money. Here are the 7 ROI metrics that matter, and the decision each one helps you make.
How to Measure Marketing ROI: A No-Jargon Guide for B2B Companies
Proving that marketing made money is the hardest part of B2B marketing. Here is a practical way to connect what you spend to what you earn, without drowning in data.
What Your Marketing Dashboard Should Actually Tell You
Most marketing dashboards are built to impress, not to inform. Here is how to build a dashboard that helps you make better decisions instead of just looking good in meetings.
Why Most Marketing Reports Are Useless (And What to Look For Instead)
That 47-page marketing report sitting in your inbox? It's probably making you worse at marketing. Here's what actually matters—and what to ignore.
One thing to switch off. 5-minute read.
Each email names one thing to switch off in your marketing — and the reason why.