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Case study · Waste Management

GarGeon won RM 3.67M of work in 12 months

GarGeon had no website and no way to track enquiries. We built both, then ran their Google Ads. Here is what their own sales records show.

Client
GarGeon
Sector
Waste Management
Engaged
2025
Duration
12 months
The numbers
Spent on ads
RM 62.6K
Deals won
RM 3.67M
Deals closed
516
Deals won, of deals closed
61.9%

Aug 2025 – Jul 2026 · RM 62,611 Google Ads spend · 516 deals won worth RM 3,667,384 in GarGeon's own sales records · 61.9% = 516 won of 833 settled · same 12 months, not a causal claim

What we did

01 · Nothing online at all

GarGeon had no website. Nobody could find them on Google. Enquiries were written down by hand, and new work came from people they already knew.

Key problems, day one
  • No website. People searching for waste services could not find them.
  • Enquiries were tracked by hand, so some were never followed up.
  • Other waste companies were already paying for Google Ads.

02 · What we found

People in Kuala Lumpur and Johor were already typing waste questions into Google every month. GarGeon did not show up for any of them.

Enquiries from the websiteNoneThere was no website yet
Showing up in GoogleNoneNo pages for Google to show
How enquiries were recordedBy handOn paper and in chat messages

03 · Build it, then advertise, then earn the free traffic

We built the website and the tracking first. Only then did we turn on ads. The slower work — showing up in Google without paying — started last, because it takes months to pay off.

  • Built the website and set it up so every enquiry gets recorded
  • Connected their CRM, the system that follows a sale from first enquiry to payment
  • Ran Google Ads on the exact searches buyers in KL and Johor make
  • Started SEO, the work that gets you into Google results without paying, plus one article a month

04 · The numbers, and where they come from

This covers the 12 months from August 2025 to July 2026. The ad spend comes from Google Ads. The deals come from GarGeon's own sales records over the same 12 months. GarGeon also wins work through people they know, so we are not saying every ringgit came from an ad. Before we started in mid-2025 they had no website, so there is nothing to compare month against month.

Every number, before and after
What we measuredBeforeAfterWhere the number comes from
Value of deals wonNot recordedRM 3,667,384516 deals, at RM 7,107 each on averageAug 2025 to Jul 2026
Spent on Google AdsRM 0RM 62,611That works out at RM 121 of ad spend for every deal wonAug 2025 to Jul 2026
Deals we won, out of deals we closedNot tracked61.9%516 deals won out of 833 that were settled either wayAug 2025 to Jul 2026
Enquiries and actions on the websiteNo websiteabout 3,300Calls, forms and WhatsApp taps, counted by Google Analytics. Rounded on purpose: Analytics reports 3,280 by landing page and 3,292 by traffic source.Aug 2025 to Jul 2026
Times GarGeon showed up in GoogleNone236,912Counted by Google Search ConsoleAug 2025 to Jul 2026
Free clicks from Google searchNone5,109People who clicked through without GarGeon paying for the clickAug 2025 to Jul 2026

“Before” is what was on record when we started. Where it reads “Not recorded”, “None” or “No website”, nothing was being tracked — it does not mean the business was at zero.