Tool · 07 · Go/no-go~ 5 min to complete
Lead-quality scorecard
Trace each lead source to closed revenue. Rank them. Kill the bottom three.
Outputs
Ranked source list
Free. Runs in your browser. Email only if you want the written report.
What you'll get
- Quality score (0-100) and letter grade for each lead source
- True Cost Per Customer — including wasted sales time
- Source ranking from best to worst
- Clear verdict: Double Down, Optimize, Review, or Cut
Takes about 3 minutes. Add 2-6 lead sources.
How it works
Three steps. No surprises.
STEP 01
Trace every source
Pull lead source from the CRM. Trace each one to closed revenue. Link tags (UTMs), asking leads how they found you, or both.
STEP 02
Rank by effective yield
Share of leads × close rate. Beats raw lead volume every time.
STEP 03
Kill the bottom three
Reallocate budget to the top quartile. Re-score in 60 days.
Beyond the tool
The calculator gives you a number. Someone who runs this daily gives you a plan.
Have us run this on your account with your real numbers. A free check, in writing, yours to keep whether we end up working together or not.