Free Template
Build Your Internal Business Case
Getting buy-in for a marketing agency means convincing multiple stakeholders. This template helps you build a clear, data-backed case your team can align on.
Current Marketing State
Where are you today? Be honest so your projections are credible.
Proposed Investment
Select the retainer and scope that match your growth goals.
These are editable inputs, not promises. Set the improvement you would expect an agency to deliver — the projections update with your numbers.
Current CPL
RM 400
Projected CPL
RM 461.538
Current ROAS
1.9x
Projected ROAS
1.9x
Why Build an Internal Business Case?
Align Stakeholders
B2B purchases involve an average of 6-10 decision makers. A business case gets everyone on the same page.
Quantify the Opportunity
Move from "we need better marketing" to specific ROI projections your CFO can evaluate.
Reduce Perceived Risk
Month-to-month contracts and transparent reporting lower the barrier to approval.
Set Clear Expectations
A 30/60/90 day timeline shows what to expect and when to evaluate results.