Marketing metrics audit
Find your analytics blind spots. Score what you track today vs the dashboard a CFO can act on.
Traffic & Awareness
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Traffic & Awareness
Tracking where visitors come from and how they find you
Do you know where your website visitors come from?
Traffic sources like Google, social media, referrals
Your answers are stored locally. No account required.
Three steps. No surprises.
Each calculator is a thin layer over a single number. Here's how this one earns it.
Twenty-two metrics across six funnel layers. Mark what you have, what you sort-of have, what you don't.
A gap score per layer. The dashboard the CFO can act on usually has fewer screens than the one you have today.
Three reports beat thirty dashboards. We start with the layer that scored worst.
Other tools in this set.
Plug in spend, leads, close-rate, deal size. Get a payback period and a floor-CPL you shouldn't cross.
Take our 30-question audit. Identify gaps in your marketing across measurement, channels, and operations.
Seven-step funnel diagnostic. Finds the drop-off nobody was watching — usually a 10–40% leak between lead and SQL.
The calculator gives you a number. An operator gives you a plan.
Have us run this on your account with your real numbers. Free 14-day audit, written, yours to keep whether we end up working together or not.